Wednesday, July 8, 2009

Make Friends, Not Contacts

Visual Ambassador � Blog Archive � Make Friends, Not Contacts

It didn’t take too long to realize that one of the keys in having a successful creative career is making friends, not contacts. You hear it all the time: “network.”

Networking is bogus, though. We live and work in a world based on relationships, not transactions. To have the opportunity to create meaningful work, one should strive on fostering meaningful friendships. As opposed to trying to “network,” aim for immersing yourself within a community of people who give a damn.

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